CITY are closing in on 10,000 season tickets after their busiest week of sales so far.

Club figures showed a 20 per cent rise as fans buy in to the Mark Hughes feelgood factor at Valley Parade.

The Bantams have been the busiest League Two club in the summer so far with six signings already unveiled.

“It’s our responsibility to put the product on the table,” said chief executive Ryan Sparks. “What are people buying into?

“You are mindful of that but we’re not signing players just to sell tickets. We’re trying to put a squad together that can ultimately achieve our goals.

“But the mood around the club, in my opinion, has been quite good since the start of March and it’s improved as we’ve gained momentum going into the summer.

“It’s probably the first summer that I’ve been at the club where we’ve had genuine momentum and a desire to start the next season just as we finished the last one.”

The Bantams signed off a disappointing campaign with three successive wins – including two at Valley Parade where they had previously won just four times.

Sparks added: “When Mark first came to the club, we discussed three short-term goals.

“They were around finishing the season strongly, resetting our identity with a brand of football that gets people excited and out of their seats and ultimately rekindling the relationship that we’d built over last summer with the supporter base.

“As an aside, he was also looking at the players we had in the building and knowing in those 13 games which ones we wanted to try and keep and who we wouldn’t.

“I think all those things have been achieved in the short term, so naturally everyone is in good spirits.”

More than 1,500 of the sales are new from supporters who had not bought a season-ticket last season. There are still close to 5,000 who have not renewed at this point.

The deadline for the early-bird offer of £198 for adults is midnight on Sunday, June 19.

“The potential is obviously there for us to have our highest season-ticket sales since we’ve been in League Two but we’ve got to do a bit of work to get there,” said Sparks.

“That works on all sides but the more season tickets you sell, the more confidence we will have in the rest of the window to push the needle on what we can do.

“We’re expecting two very busy weeks, particularly the final one. But the week we’ve just had there over the pay day and the Jubilee has been the best of the campaign so far and we really appreciate that backing from the supporters.”