A FORMER Bulls player will help to fuel City’s ambitions for the coming season.

The Bantams have a new food nutrition partner to provide the squad with healthy meals for the 2021/2022 campaign.

The club have clinched a deal with Fuel Hub, the Warrington-based firm run by James Laithwaite and his wife Michelle.

Laithwaite played 12 times for the Bulls in 2018 before suffering a serious broken leg against Hunslet. The forward retired from rugby aged just 27 to set up the business.

While providing the Bantams with “healthy meals without fuss”, Fuel Hub will also take up various commercial opportunities at the club.

City’s commercial director, Davide Longo, said: “Nutrition, particularly in the modern era, is an essential part of every single sport, and we strongly believe Fuel Hub are the perfect partners for us in this respect.

“Having held discussions with - and sampled meals from - various different companies, Fuel Hub were far and away the brand we wanted to be associated with the most, so we are pleased they will be powering the team.

“I would like to take this opportunity to thank Michelle and James Laithwaite for their ambition and hard work in helping make this partnership a reality.

“Their beliefs and ours go hand in hand, and we are looking forward to seeing the partnership grow.”

Michelle Laithwaite said: “We are proud suppliers to several elite sporting organisations, including England Rugby Union and Team GB, and are now thrilled to be adding Bradford City to our portfolio.

“We look forward to fuelling the Bantams with premium nutrition throughout their 2021/22 season and forming a strong partnership with this great football club.”