BRADFORD Bulls have announced a new partnership with LOCAL IQ and the Telegraph & Argus prior to launching their Betfred Championship season challenge tomorrow.

The Telegraph and Argus and their digital marketing arm, LOCAL IQ, have pledged their support of the Bradford Bulls men’s and women’s teams as official partners.

The T&A continue their proud association with the Bulls having delivered the latest news and matchday previews for many years.

Newly-launched digital marketing partner LOCAL IQ have joined Bulls as official partner and shorts sponsor for the men’s and women’s first grade teams in an exciting partnership.

Andrew Chalmers, Bulls chairman, was excited to announce a second major partnership this week leading into tomorrow's opening round clash with Featherstone Rovers.

He said: “We’ve worked really hard over the past two years to listen and engage with the local Bradford community and commercial chamber.

"To have that hard work recognised and rewarded by such integral community brands such as the Telegraph and Argus and their new digital marketing arm LOCALIQ is extremely pleasing.

“Our supporters and the bradford community generally are extremely loyal and they recognise and appreciate local organisations getting behind their team with such fantastic partnership support, I know they will appreciate the T&A for this official support and our business network and supporters will get behind LOCALIQ as a partner of the club.”

Steve Lowe, commercial director of the Telegraph and Argus and LocalIQ, said of the partnership: “Our readers really enjoy the Bulls content we provide weekly and we have supported and cheered the club as it has fought back from some lean times to gain promotion last season.

“Most importantly the Bulls are a strong community asset and we saw the hard work and commitment at the club as the perfect opportunity to strengthen our ties with the Telegraph and Argus, and to also promote LOCALIQ and the fantastic range of services we can provide the local businesses.”