Dewsbury-based Solly Sports, who already back the Central Yorkshire League and the Heavy Woollen Cup, have signed a five-year deal to sponsor the Yorkshire ECB County Premier League.
Yorkshire ECB County Premier League president Dave Sharp said: “The League are extremely delighted.
"It is exhilarating in today’s economic climate that people with the sincerity and love of the game of cricket, like Solly Adam, have come forward and supported the Yorkshire League in the way he has done.”
Adam said: “I am delighted to support the Yorkshire County Premier League. The local game means a lot to me and it is important to ensure Yorkshire’s cricket players are supported at every level - both now and in the future.”
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