City have issued a plea to supporters: Back us in numbers and help us win promotion.

The deadline for discount 2012/13 season tickets is fast approaching and the amount sold will dictate Phil Parkinson’s summer transfer budget.

Fans have until the end of the month to buy season tickets at reduced prices, with just over 3,000 having been sold so far.

Prices are currently £199, £149 and £99 respectively for adults, concessions and juniors – but each of those categories will rise by £100 from June 1.

Adults will therefore pay the equivalent of just £8.65 a game at the reduced prices, and there is also a new 50/50 flexi card offering reductions for supporters who cannot make every game.

For £50, those fans get a membership card and can reserve their seat for the season.

They will then be entitled to 50 per cent off the admission price every game, with the flexi card available up to May 31 only.

The season-ticket money goes straight into Parkinson’s transfer kitty, and joint-chairman Julian Rhodes is urging fans to take advantage of the offer with the cut-off point looming.

Rhodes said: “Some fans may see this as a rallying cry; “you’re right, it is.

“We want to see the same passion and pride from the players when they pull on a Bradford City shirt as our fans show when they’re singing from the stands but unfortunately in the world of football these players come with a price tag.

“Here’s to a great season ahead and thank you from Mark (Lawn) and I for your continued support.”

Fellow joint-chairman Lawn said: “For those people who want to see a competitive squad out on the pitch next season, Phil needs an appropriate budget.

“To be able to do this, as I’ve said it in the past and will stress again, season-ticket sales are critical in order to increase Phil’s budget to strengthen the squad.

“In essence the playing budget is in the fans’ hands.

“Julian Rhodes and myself both have confidence in Phil to put together a squad that’s fit to win the league or at least get a play-off position.”

City consulted with a fans’ representative group to agree on prices for next term, with several meetings having taken place with the supporters group set up to gauge public feeling.

Fans can either go online at or visit the ticket office to purchase their season ticket or 50/50 flexi card at the discount prices before the end of the month.

The ticket office will be open every day, including Sunday, up to and including May 31.