City have won a Football League award for the cheap season-ticket scheme.

The Bantams saw off competition from Leicester, Norwich, Wrexham and Cardiff for the Perform Best Marketing Campaign trophy.

Mark Lawn accepted the award at the 800-strong league awards at the London Hilton Hotel in Park Lane.

He told the ceremony: "My joint-chairman Julian Rhodes came up with the idea after looking at what Barcelona do - they only charge £6 to get into their games. We took a large risk but thanks to our marketing team we have now got over 12,000 season-ticket holders and the aim next season is for 20,000."

Fans can start snapping up new season-tickets from Monday at the price of £150 for adults and senior citizens and £75 for 11 to 16-year-olds.

If the current adult take-up of 9,000 is matched by Sunday, June 15, City will give them all a free extra season-ticket.