CITY have received the backing of The Broadway, Bradford who have become an associate partner.

The club today announced a deal with the city’s shopping centre which will see their branding displayed around Valley Parade and across social media platforms.

Ian Ward, general manager of The Broadway, Bradford, said: "This agreement represents a huge positive step - not just for the Centre and the football club, but for the whole of Bradford.

"It is very important for businesses and organisations in the city to work together collectively to drive Bradford to reach its potential as a city and leisure destination.

"Working with like-minded teams and organisations is something we take huge pride in and we are delighted to be supporting Bradford City this season.

"We have enjoyed welcoming Bradford City to The Broadway, Bradford over the past few years and are extremely excited to be seeing our relationship grow ever stronger."

The club’s director of communications and commercial, Ryan Sparks, added: "We are delighted to welcome another of Bradford’s big players to our commercial portfolio.

"Being another of the city’s major attractions, everyone at the club is looking forward to seeing this partnership flourish.

"We would like to thank Ian and everyone at The Broadway, Bradford for their support during such uncertain times for everyone."