KEIGHLEY Cougars have teamed up with Acorn Stairlifts for a major new five-figure sponsorship deal.

The agreement with the Betfred League One side will cover the cost of their kit and further boost the profile of the club.

The tie-up was confirmed through a visit by Cougars' squad members, including Jake Webster, to Acorn's base. The firm's logo will also take pride of place on Cougars' home and away jerseys next season.

Nick Wilson, Acorn Stairlifts operations director, said: "The Keighley Cougars have been at the heart of our local community for many years and we've all felt the pain of their struggles in the last 12 months.

"We've been speaking with the new management team for a number of months and are delighted to announce our 12-month sponsorship deal which really cements our brand with the team in a way which reflects our pride in and support for everything they stand for.

"This season marks the start of a new era for this hugely loved and respected rugby team and as a company, our values of community support, team spirit and active living match perfectly with the Keighley Cougars and we were delighted to meet members of the team last week and to be fuelling their match performances for the coming season."

Lisa Gill, Cougars' general manager, said: "It's true to say it's been a difficult time for the club and the team so to have such big business support for our upcoming season really is a lift for all of us.

"Cougarmania is clearly alive and kicking within the Acorn Stairlifts workforce and we know many staff have followed the team for decades and some have family members who have played for the team.

"Our combined heritage, belief and investment in this town is a perfect reflection of the power of team spirit and of community support and we can't wait to start the new season with our new players, new investment, new Acorn Stairlifts-branded kit and an even stronger sense of local pride."