BRADFORD (Park Avenue) have launched their new kits for the upcoming season.

The bespoke designs see Park Avenue return to their traditional colours of red, amber and black at home. This combination is synonymous with Bradford’s proud sporting heritage, while the club’s green and white colours will be worn at away fixtures.

A third change kit of predominantly white, carrying red, amber and black hoops, also pays homage to the club's roots.

The kits will display the classic badge of Bradford, based on the original badge of Bradford Borough.

The updated badge maintains the exact details and dimensions of the original club badge and mimics the same style as the City of Bradford’s own updated city logo.

This badge is woven and applied to the kits alongside a #PROPERBRADFORD tag, detailing the latitude and longitude of the city.

Club director Jonathan Collura helped in the development of the new kits and badge design.

He said: “We spent months looking at the club’s badges, colours, kits and the unique history of Park Avenue’s identity.

"The best option was a bespoke kit given the patterns that the club has typically used in the past, and was the only way to emulate the classic designs.

“We hope that the supporters will enjoy the detail and nod to Avenue both as a club and a community that we put in to the kits.

“We began discussions with FBT back in January and finally got all of the details completed just in the last week.

"We hope that the supporters will enjoy the detail to Bradford’s history both as a club and a community that we put in to the designs. Hopefully, they see some of the classics in these designs.”

The new strips display the logos of new partners with energy company Utilita Energy as the primary partner.

Bradford University are on the back of the kit, while a newly-announced sponsor adds a stateside element to the sleeves of the strip.

Texas-based oil company Devils River Resources were this morning announced as the club's latest sponsorship partners.

Park Avenue CEO Damian Irvine said: “We at the club are excited to have this investment alongside Devils River Resources' commitment to the club.

"The club has a unique logo that definitely adds a bit of Texan style to it. We are excited to be able to give fans proper bespoke kits with actual club partners this season. It is a testament to the commitment to moving the club forward.”

The new kit is available to pre-order on the club’s website at, priced at £28 for children’s sizes and £38 for adults. Kits will be available at all home games.

Park Avenue are introducing supporters to their new manager, Garry Thompson, tomorrow evening with an informal Q&A session in the clubhouse.

Bradford play at home next Thursday, July 11 when Mansfield Town visit Horsfall Stadium (7.30pm). Tickets are £10 for adults, £8 for concessions and juniors, and £1 for under-17s.