BRADFORD-based car retailer JCT600 will be City's main shirt sponsor for a seventh successive season.

Having taken over from Map Group (UK) in 2013, the company have announced they will continue their substantial support for the 2019/20 season.

Jack Tordoff, chairman of JCT600, said: “Having supported Bradford City, man and boy, I am proud to be continuing our long relationship with the club.

"With a heritage of more than 70 years, JCT600, like the Bantams, has helped put Bradford on the map. It’s vital that successful local businesses continue to invest in the city, making it a vibrant place in which to live and work.”

Family firm JCT600 have been long-term backers at City, having also been shirt sponsors between 1997 and 2006.

Bantams commercial manager Michael Shackleton said: “We are thrilled to have JCT600, a powerhouse Bradford brand, on board with the club for at least another 12 months.

"We have a great relationship with the guys at JCT600 and Jack Tordoff has supported this club for a number of years, for which we are truly grateful.

“The JCT600 branding will again take centre stage on next season’s playing shirts which are now in production and will be revealed shortly after the end of the current season.

“We would also like to take this opportunity to thank JCT600 for their support in other areas throughout the course of this season.

"They have played a key role in the ‘OurCity’ campaign, allowing us to brand various vehicles and have backed the club with support vehicles for our kit and equipment staff.”

Bantams’ honorary life president Tordoff, also a former chairman of the club, was presented with an OBE last December in recognition of his “services to business and the community in West Yorkshire”.

He founded JCT600 in 1946, a company which now boasts more than 50 dealerships across the UK and employs a team of 2,250 people.

In 2018, the firm, which represents 21 car marques, achieved a record-breaking turnover of more than £1.25 billion.