IR - The most ridiculous thing about the new Bradford College logo is that a PR and marketing firm have been paid "an undisclosed sum" for producing it.
Don't those people who made the decision to have a new logo know that the College runs courses in Art & Design?
Here was an opportunity to give the students and teachers a challenge. They could have been asked individually to produce a design and a nominal prize of a couple of hundred pounds could have been given to the winner.
I guess that the "undisclosed sum" will have been a great deal more than that!
If the students and teachers could not come up with a suitable logo then I suggest that the courses have little merit and should be scrapped.
Peter A Rushforth, Sutton Drive, Cullingworth
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