Today's announcement by the National Museum of Photography, Film and Television marks a huge milestone in its history.

Its decision to change its name to the National Media Museum also signals that far from being prepared to rest on the laurels of its success as one of Bradford's most popular tourist attractions, it is pushing to move forward into a new era, harnessing the revolution taking place in film, television, radio and on the internet.

Those fields are part of a rapidly-changing media world and it is absolutely vital that the museum is at the forefront of developments.

Of course, this is important for the museum's own sake. But, as museum head Colin Philpott points out, its continuing development and innovation is crucial to the city's wider regeneration as well.

Potentially, that could see the museum extended' to Centenary Square, with a bridge across Prince's Way leading to an education facility and media centre of excellence.

There are both short-term and long-term plans to develop the museum's galleries but probably as significant are the plans to showcase its collections in London. Rather than taking anything away from Bradford, this should serve only to spread the message of what this city has to offer.

The newly-named National Media Museum is part of Bradford and one of our own' but it must think locally, nationally, and globally as it launches itself forward into a new era - hopefully reaping the benefits not only for itself but for the wider district as well.