The story of Britain's favourite Christmas film, It's a Wonderful Life' are appearing on station platforms across Britain, in a bid to help those who struggle with the festive period.

Over 14 nights, at 14 locations, the story of It's A Wonderful Life will appear, finishing in Glasgow on December 13.

Virgin Trains and their charity partner Rethink Mental Illness, developed the campaign as a way to recognise how difficult the festive period can be for some, and the positive impact simple acts of kindness can have.

Bradford Telegraph and Argus: It's A Wonderful Life

'Strange, isn't it? Each man's life touches so many other lives. When he isn't around he leaves an awful hole, doesn't he?'

The campaign will direct customers – via a URL at the end of each section of script – to information, advice, and support around mental health.

In it's entirety the script from Frank Capra's 1946 film will measure 7.5km, and appear at:

  • London Euston – 22nd November
  • Rugby – 23rd November
  • Birmingham International – 27th November
  • Birmingham New Street – 28th November
  • Stafford – 29th November
  • Stoke-on-Trent – 30th November
  • Crewe – 3rd December
  • Warrington Bank Quay – 4th December
  • Liverpool Lime Street – 5th December
  • Manchester Piccadilly – 6th December
  • Preston (Lancashire) – 10th December
  • Penrith – 11th December
  • Carlisle – 12th December
  • Glasgow – 13th December

'Having someone there for you when you need it the most is one of the greatest gifts.'

Natasha Grice, executive director of people at Virgin Trains said: “It’s A Wonderful Life is a story of hope, redemption and kindness, which teaches us that having someone there for you when you need it the most is one of the greatest gifts you can receive.

"Many of our people have been personally affected by the issues raised in this campaign or know someone who has been.

"This is why we wanted to get as many of our staff involved as possible, working to create a message of kindness that will touch as many of our customers as we can.

"We want everyone to know there’s help out there, and that if you’re not affected by poor mental health, it’s really easy to help someone who is.”

'Vital at this time of year'

James Fletcher, Head of Corporate Partnerships at Rethink Mental Illness said: “It is vital at this time of year to let people know that help is available if they need it.

"We have worked closely with Virgin Trains for the last two years to help raise funds so that more people can access support in communities along the West Coast network.

"This campaign highlights the need for this support at a time of the year which can be difficult for some of us, and we are proud to be part of it.”

Throughout December, customers will also be able to watch ‘It’s A Wonderful Life’ on ‘Beam1’, Virgin Trains’ on-board free entertainment service. Volunteers from Rethink Mental Illness will also be fundraising at Virgin Trains stations.

You can follow the progress of the work at, or via the hashtag #itsawonderfulline