CRAVEN Cattle Marts has appointed a dairy sales co-ordinator.

Sarah Liddle has taken on the newly created role at the Skipton-based marts where her role will be to provide a dedicated contact for sales and assisting in marketing dairy cattle.

Sarah, of Little Fencote, Northallerton, already has an in-depth knowledge and understanding in the field.

With over ten years direct agricultural sales experience, she grew up on a dairy farm near Bedale.

She has dairy farmed in her own right. She still has some pedigree stock of her own, while now running a well-established agricultural marketing and consultancy business.

She said: “CCM has a positive place to play in marketing dairy cattle in the future.

“I hope to grow and develop an already well established and respected brand with my deep understanding of both vendors and buyers needs, a well-established and growing network of contacts and an underlying passion and enthusiasm for all things dairy.”

Sarah, who continues to be involved in many facets of the dairy farming business - from sales planning and cattle preparation to websites, editorial and cataloguing - will act as a dedicated contact for fortnightly dairy sales, special events or private sales register.

She will also assist farmers across Craven, Yorkshire and indeed those further afield who may be seeking expert guidance on market trends.

Such advice will include how to sell stock, or possible sale or purchase avenues - from a stock bull through to large volumes.

“I join a thriving team and mart that already has plenty to offer in terms of service and venue, and look forward to helping secure dairying as an integral and important part of the CCM business’s future,” added Sarah.

She becomes the second major appointment recently at the mart.

Just last month 19-year-old Kyle Hawksworth, from Sheffield, himself from farming stock. became the new face on the rostrum as junior auctioneer.

He replaced Sam Bradley who left to join farm insurance specialists, NFU Mutual.