FASHION retailer M&Co is asking residents in Otley and Ilkley to love local in support of the British high-street.

The stores want to encourage shoppers to support the local town centre and turn to traders close to home before travelling further afield.

Andy McGeoch, Chief Executive, said: “We pride ourselves on good customer service, and what sets us apart is the personalised service customers get in-store. We know our customers love knowing their sales advisor’s name and the staff equally enjoy building wonderful relationships with every customer.

“Covid-19 means many people don’t feel comfortable travelling on public transport or visiting busy city centres which is good news for shops in local town centres. Without the support from the local people in Otley and Ilkley we wouldn’t be able to continue trading on the high-street and appreciate every customer that has come through the doors during these difficult times.”