A group of Arriva Yorkshire bus drivers are taking to the streets of Bradford this week to let passengers know about the bus company’s new Urban Zone tickets.

The new fares, which came into operation on Sunday, will offer discounted bus travel across the city.

A Bradford Urban day ticket will cost £4, and a weekly £14.

Nigel Featham, Regional Managing Director for Arriva Yorkshire, said: “Whether people are heading into the city centre for work or for leisure, these new tickets will offer passengers great value travel. The whole Urban range of tickets can be bought directly from the bus driver as customers hop on to head out.”

The Arriva drivers stopped off at the Bradford Alhambra yesterday to promote the benefits of the new discount scheme.