A HAWORTH couple are among those supporting a campaign aimed at helping people feel fitter and healthier.

The initiative, known as the 20 Minute Movement, is designed to get people off their sofas and doing something active every day.

Behind the venture is Living Well – which, led by Bradford Council’s department of public health and NHS Bradford and Craven Clinical Commissioning Group, strives to reduce preventable ill health.

A team consulted more than 1,800 residents and 36 health-related organisations to see what “living well” meant to them.

Responses focused on taking more exercise, eating more healthily and participating in activities that made them feel good.

Also, it emerged that more than half of respondents did less than the NHS-recommended 150 minutes of exercise every week.

Subsequently, the 20 Minute Movement was launched.

As part of the scheme, people are encouraged to spend 20 minutes a day doing something to lift their spirits.

Campaign leader, Rose Dunlop, a consultant in public health in Bradford, said: “It is not about an expensive gym or fancy trainers; it’s about the simple things that keep you healthy and happy. We want people to join online and commit to being active for at least 20 minutes a day.”

Among those participating are Peter and Gill Hill, from Haworth. Activities they enjoy include dog walking and gardening.

Others taking part include Fozia Naseem and her daughter Hanna Ahmed. They love cycling around Lister Park, in Bradford.

“It can be hard to motivate yourself to exercise but cycling and having a chat as we ride feels great,” said Fozia.

Zimran Malik listens to music while out and about and mums Lorrett McIntosh and Rozina Tariq enjoy getting outside with the children.

They are among people from across the district to appear on posters and social media.

The movement is supported by Councillor Sarah Ferriby, Bradford Council’s executive member for healthy people and places.

She said: “Getting off the couch or stepping away from the computer screen to do something physically active for 20 minutes or more every day can help significantly.”

For more details, visit mylivingwell.co.uk.