TOWN-centre bosses have pledged to provide what support they can to businesses following the latest sweeping measures introduced to combat the spread of coronavirus.

As part of the tough new restrictions announced by Prime Minister Boris Johnson, all non-essential retailers have been ordered to shut.

Premises such as supermarkets and pharmacies aren't affected.

Paul Howard, manager of Keighley Business Improvement District (BID), said everything possible would be done to help those hit.

"This announcement will clearly have a major impact on every high street and shopping centre across the country at a time when we were already dealing with a beleaguered retail environment," he added.

"Keighley BID will continue to support businesses wherever we possibly can through this crisis and work towards a time when the town centre can reopen fully to carry on serving the Keighley public, as it has done for generations."

He is also calling on the Government, with partners, to provide further support for town centres.