TOURISM businesses across Keighley and the Worth Valley are being urged to take part in a new survey.

A consultation, commissioned by Welcome to Yorkshire, is gauging businesses’ aspirations for the tourism sector and ideas for future marketing of the county.

An online questionnaire has been produced by York-based company, Qa Research.

The research director, Nick How, said: “As Welcome to Yorkshire moves into its second decade, it wants to continue to be bold, brave, creative and ambitious but will work more collaboratively with the wider industry.

“The aim of this research project is to gather views from those working both on the frontline and behind the scenes in tourism across Yorkshire, in order to help influence the focus and strategy of Welcome to Yorkshire and its partners over the next ten years.

“These views will help the organisation find the most impactful and effective ways of encouraging people to visit the county and increase the value of tourism in the region over the coming years.”

He added: “The consultation survey provides an opportunity for tourism businesses to have their say in what they want Welcome to Yorkshire to be doing for them and the industry.

“We’re hoping for some frank feedback and a good response rate.

“Our task will then be to analyse and report back on the answers and feedback given.

“The information will really help inform the direction Welcome to Yorkshire takes, so taking part will make a real difference to the decisions made.”

For further information about the study, contact Mr How on 01904 632039 or nick.how@qaresearch.co.uk.