IT'S a case of sofa, so good for one Keighley company which is benefitting from a Business Improvement District (BID) initiative.

Sofa Saints, at the Aire Valley Business Centre, has seen a huge boost in online activity since it became part of a service enabling businesses to feature on Google.

People using the search engine have been in contact on a range of issues, from product enquiries to requests for directions to the premises.

A Keighley BID spokesman said: "This service has been offered since November, 2017, and in that time there have been over 1.4 million views of BID member businesses on Google and more than three million impressions – the number of times a post has been displayed – on social media.

"With more and more people seeking information online about their local area, it’s important that businesses take advantage of the free service."

Keighley BID members wanting to learn more about the service and others on offer should call 01535 618085 or e-mail