KEIGHLEY-based Keybury Fire and Security has further cemented its commitment to community initiatives.

The firm has equipped the recently-opened East Morton Community Shop with CCTV and intruder alarm systems.

Company bosses said they were delighted to back the village venture, which began four years ago when a group of residents had the vision of creating a 'hub'.

The shop was launched on a permanent basis in mid-April.

Karen Gee, for Keybury, said: "We were keen to support this forward-looking initiative by residents to turn a redundant building into a new venture serving the entire village.

"It represents local enterprise best practice.

"Like us, East Morton Community Shop uses local suppliers wherever possible, so boosting the economy.

"We think it’s extremely important to support projects and businesses in the area and we wish them every possible success with this groundbreaking facility."

She added that one of the aims of the new shop was to be environmentally friendly – keeping waste to a minimum and reducing the number of short car journeys people make – and that "dovetailed" with the company's own ethos to protect the environment.

Keybury – based at Worth Enterprise Park, in Valley Road – was last month crowned a 'plastic free business champion'.

It was among the first in its sector to be awarded the accolade, by Surfers Against Sewage (SAS) – a Cornwall-based charity which is tackling plastic pollution globally.

The award was in recognition of the firm's long-term commitment to eliminate single-use plastics and an ongoing pledge to help protect and enhance the environment.

As part of its efforts, Keybury has also been supporting the Plastic Free Bingley campaign.

And it has previously won accolades for its community involvement.

It was runner-up in the Keighley & Airedale Business Awards category for excellence in corporate, social and environmental responsibility, and took the Small to Medium Sized Business of the Year title.

Its charitable efforts include a gruelling, annual challenge, which over the past six years has raised more than £16,000 – primarily for the Oxenhope Sue Ryder hospice, Manorlands.