A KEIGHLEY supermarket is giving away unsold fruit to children to help them achieve their five-a-day.

Morrisons says the initiative will help ensure that fruit, which is still of good eating quality, does not go to waste.

The company anticipates distributing around 40,000 pieces of fruit, including apples and bananas, every week.

They will be located on a stand at the front of the greengrocery area in the Worth Way store, and children can help themselves as they shop with their parents.

Supplies will be replenished every morning.

Store manager, John Waterhouse, said: “Sometimes we are left with unsold fruit and customers would prefer us to find a use for it, so we’re putting out any at risk of not being sold for children to enjoy.

“It’s healthy for them, reduces food waste in our store and will help make shopping easier for parents.”

Morrisons says research has shown that reducing food waste is among customers’ top concerns.