HORSFORTH-BASED natural ingredients manufacturer, Stephenson, has launched its first solid shampoo conditioning bar as part of its commitment to sustainability.

The new solid conditioner base is designed to help consumers reduce their use of plastic and water.

Marketing manager Richard Musgrave said: “The growth of the solid bar market has been steadily increasing in recent years and is expected to continue as consumers look to limit their plastic use and conserve water in a bid to be as environmentally responsible as possible. Consumers really are calling the shots in terms of what ingredients they want to see in their cosmetic and personal care products and also how they are presented and what they are contained in.

“Our melt and pour range of personal care products has been constantly evolving for the past seven years in line with the explosion of eco demands and changing consumer trends. Sustainability is a key driver at Stephenson as this is a primary concern of the many global formulators we partner with. The development of our first ever conditioning bar as part of this range is in direct response to these trends and presents a solid bar conditioner that is not only great for hair but the environment too.”