ILKLEY residents are being encouraged to help “keep the sparkle going” as a new campaign encourages local people to start exploring Bradford district’s hospitality, retail and attractions this summer.

Sparkling Bradford is a bi-annual initiative organised by VisitBradford, The Broadway Bradford, Bradford Business Improvement District and Bradford Council. It works to boost the visitor economy of the whole district by showcasing the visitor experience on offer in areas such as llkley during the summer and the winter seasons.

Sparkling Bradford was first launched in 2018 and has consistently boosted footfall across the district.

Ian Ward, general manager of The Broadway and chair of Bradford BID, said: “We know many people have had to cancel their summer holidays due to Covid-19 and will be looking at safe ways to entertain their families during the school break. Our role is to highlight what is available, encourage people to share their experiences and help us to help our local businesses bounce back after a very tough first half of the year.”

The initiative’s new website includes highlights from each area under the titles of Be Inspired, Eat Local, Shop Local, The Great Outdoors and Your Bradford. Businesses can also access communications toolkits which give guidance about getting the most from the campaign.

Follow #SparklingBradford on Twitter, Facebook and Instagram or visit www.sparklingbradford.info. Business owners can request communications toolkits by emailing rachel.oxborough@bradford.gov.uk.