A CAMPAIGN to limit the use of antibiotics so they continue to fight infection has been launched in the district.

Public Health England's "Keep Antibiotics Working" campaign warns people that taking antibiotics when they are not needed puts them at risk of a more severe or longer infection.

PHE estimates that at least 5,000 deaths are caused every year in England because antibiotics no longer work for some infections.

Professor Dame Sally Davies, Chief Medical Officer (pictured) said: “Without effective antibiotics, minor infections could become deadly and many medical advances could be at risk; surgery, chemotherapy and caesareans could become simply too dangerous but reducing inappropriate use of antibiotics can help us stay ahead of superbugs.

"The public has a critical role to play and can help by taking collective action. I welcome the launch of the campaign, and remember that

The ‘Keep Antibiotics Working’ campaign urges residents in Bradford district to always trust their doctor, nurse or pharmacist’s advice as to when they need antibiotics and if they are prescribed, take antibiotics as directed and never save them for later use or share them with others.

The campaign also provides effective self-care advice to help individuals and their families feel better if they are not prescribed antibiotics.

Dr Roohi Azam, GP and Clinical Prescribing Lead at Bradford City CCG, said: “As GPs we have a huge role to play in working with people to ensure antibiotics are prescribed appropriately and only when required.

"This campaign is a fantastic way to reinforce these messages.

“Penicillin, the first antibiotic, was discovered almost 90 years ago. This revolutionised medicine as diseases that caused life-threatening illnesses became curable.

"But gradually over time another problem has emerged and the terrifying reality is that some infections are now resistant to antibiotics. This is when antibiotics stop working effectively. 

“Antibiotics do not work against all common infections as many are often caused by viruses. Sometimes the best remedy is time and rest.

"Your local pharmacist is often best placed to give expert advice on simple remedies first and many treatments for common illnesses can be purchased over the counter. 

“Of course, you should see your GP if you are worried about an illness, as they will give you the most appropriate advice on how to manage your symptoms further. Antibiotics are not always needed so always take your doctor’s advice.”