THE boss of Bradford’s biggest housing provider is one of the business people who has signed up the the #GiveBradford 100 Club.

As a member of the club, Incommunities donates money to the community foundation, which is then handed out to local good causes.

Here, group chief executive Geraldine Howley says why Incommunities is backing #GiveBradford.

What do you like most about Bradford?

As a proud Bradfordian who has built my career here I firmly believe it’s a great place to live, work and enjoy.

Recent developments such as The Broadway and City Park have really given the city’s regeneration fresh impetus. Beyond the city its many attractions such as Saltaire, Haworth, Ilkley and miles of countryside add to the district’s diverse appeal.

What do you think are the key challenges the district faces?

We have seen significant investment in the area but like other cities there remain inequalities, struggling communities and other challenges.

It is important that we work to our strengths – promoting equality and diversity, innovation and our many cultural assets – to build vibrant and strong communities.

What issues are important to you and your business?

As a group we have a strong track record of investing in the local economy. For example, through our work transforming thousands of local homes and building new ones.

However, we are about more than just ‘bricks and mortar’. We are committed to investing in people from running local job clubs and training for our customers to delivering apprenticeships and our GEM programme which helps young people build rewarding careers in housing.

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Why did you decide to join the Bradford 100 Club?

We are excited by the Community Foundation model and #GiveBradford as a means of bringing like-minded businesses together.

Incommunities has a proud track record of supporting charities and local causes and we are committed to building new partnerships.

We are committed to building partnerships that strengthen community cohesion and tackle inequalities.