BUSINESS professionals in Bradford have been briefed about how using social media can keep them abreast of the competition.

More than 60 delegates from the Bradford Professionals’ Network and Bradford Young Professionals heard from Bradfordian Chris Allen, a partner at law firm Blacks, about the advantages of using services such as Twitter and Linkedin and using video blogging to boost their company profile and building relationships with new and existing clients.

He stressed that social media should form part of businesses overall marketing strategy.

Bradford Chamber of Commerce has a series of training events in February aimed at helping firms market themselves better and raise their profile. Details are available at bradfordchamber.co.uk/event_category/training/ or by calling 01274 206660.