AN expanding West Yorkshire chemical manufacturer has turned to local experts to raise its profile.

Airedale Chemical , based at Crosshills, has appointed award-winning Ilkley-based Approach PR to promote the £40 million second generation family-run business nationally .

Daniel Marr, Airedale Chemical group marketing manager, said: “Approach has a proven track record which we felt resonated with our goals to further increase the reputation and recognition of the brand – something which we have worked hard to achieve over the last 40 years.

“At Airedale Chemical, we pride ourselves on our Yorkshire heritage, so it gives us great pleasure to be able to appoint Approach PR, another fine local business, as our chosen consultancy.”

Established in 1973, Airedale Chemical produces industrial chemicals, surfactants, phosphates, phosphonates and dye stuff to a range of markets. The firm also owns and operates its own chemical transportation fleet.

Katy Barraclough, senior account manager at Approach PR, said: “We are thrilled to have been appointed by Airedale Chemical and look forward to being able to work with a company which is so highly-respected within its field.

“Airedale Chemical has earned its reputation as one of the UK’s leading chemical manufacturers and we’re excited to be working with another Yorkshire business by giving it a platform to showcase its expertise to a global audience.”

Approach PR recently clinched gold and silver awards in the regional campaign category at the Chartered Institute of Public Relations’ PRide awards.