As children return to school this week, Bradford's road safety team is stepping up its efforts to keep them safe.
One youngster under 16 died on Bradford's roads last year and 31 were seriously injured - the district's lowest ever figure.
"It is good news that the number has come down but we have to keep working to make sure that it reduces again," said Sue Snoddy, a Bradford Council road safety officer.
"A key part of this is educating the population about road safety."
Mrs Snoddy said the key to delivering effective road safety training is to target children at an early age.
"It's no use leaving it until children are at secondary school because they will already have formulated many of their habits," she said.
"The messages we give to children have to be targeted in a way that is appealing and appropriate to each age group.
"For nursery-age children we use a story called Teddy Takes A Tumble. We also use role play, getting the children to use zebra crossings and Belisha beacons."
She said for older children they use more practical training measures, but said parents also play a big part in helping to educate their children.
"It is important for parents to continue to educate children about road safety," she said.
e-mail: jennifer.sugden@bradford.newsquest.co.uk
INJURY TABLE
2000 - 48 injuries; 2001 - 74; 2002 - 43; 2003 - 76; 2004 - 39; 2005 - 31.
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