If you thought wedding fever had died down, well hold on to your hat. The battle of the big white dresses has only just begun.

This summer sees a bumper turnout of high-profile brides, with vintage vixen Lily Allen on Saturday, clothes horse Kate Moss on July 2 and the ‘other’ slightly more relaxed royal wedding of Zara Phillips on July 30.

While Lily has secured the couture services of designer pal Karl Lagerfeld to transform her aisle into a catwalk, all bets are off as to Moss’s choice.

It was assumed the job would go to her best fashion friend John Galliano, but since his alleged anti-Semitic rant, it’s possible the supermodel will be touting for new business.

Luckily, you don’t need a designer on speed dial to find the ideal dress for your big day..

Whether you want to float down the aisle in a fluffy meringue or saunter Pippa Middleton-style in a slinky number, there’s a style to suit every bride.

So forget the husband-to-be momentarily. With all eyes on you and your frock, say ‘I do’ to the wedding dress of your dreams.

The Middleton Effect

With copycat versions soon appearing of whatever she wears in public, Kate Middleton’s wedding gown was always guaranteed to inspire every woman marrying their own Prince Charming.

Reminiscent of Grace Kelly’s intricate lace dress, the Sarah Burton creation for Alexander McQueen has set a trend for a bevvy of brides-to-be seeking understated glamour.

“Kate’s dress is a great look for girls to achieve; not only is it very classic and stylish, but an easy shape for most to wear,” suggests Marguerite Hannah, designer for Alan Hannah (alanhannah.co.uk).

Forget backless, strapless and side splits, the demure look is the look of the moment.

“There will be a trend towards brides going slightly more formal in their choice of dress, with covered arms and, of course, the use of lace,” suggests bridal designer Ian Stuart (ianstuart-bride.com).

“Brides are moving away from wanting a traditional wedding dress and are choosing instead to invest in more of a unique ‘special’ dress to take them from the ceremony to the last dance,” according to bridal designer Suzannah (suzannah.com).

New Bridal Brigade

Even before the Duchess of Cambridge wowed her two billion spectators in Alexander McQueen, the mood in bridal fashion was shifting.

Her dress has undoubtedly boosted the bridal power of lace and covered shoulders, with designers unveiling a similar train of thought at the recent White Gallery exhibition for 2012 – the bridal equivalent of Fashion Week.

“The key trend has moved from the popular strapless look of past seasons to ‘on the shoulder’ with the use of straps, short sleeves and sheer necklines using lace and organza,” explains Hannah.

Though the floor-sweeping gown is every girl’s princess fantasy, you don’t have to follow tradition to look sensational on your wedding day.

Hannah says: “Long dresses are still far more popular than short, and there is a definite trend for longer trains and veils.

“But for the hip bride and those who are marrying abroad, shorter dresses or even a Sixties-style palazzo pant jumpsuit is a great look.”

For autumn/winter brides, summer silhouettes and texture trends will continue, but with the addition of sheer capes, jackets and faux fur throws for extra glamour.

Dream Dress Discovery

The key to white dress nirvana is an open mind, according to bridal designer Marguerite Hannah.

Here are her top tips for finding ‘the’ dress: * Try on a wide variety of dresses – don’t choose the first one you try on. More often than not what a girl has in mind at the beginning is not what she ends up selecting.

* Experiment with one dress in every silhouette and eliminate the shapes that don’t suit so you can try on more of the ones that work for you.

* Choose a dress that flatters your body shape and size, for example a shorter petite girl looks great in a column dress as it elongates the shape, while larger girls looks fantastic in A-line-shaped dresses.

* Make sure the style of dress suits the wedding you have planned. If you’re having an overseas wedding, for example, a huge dress would be too hot and difficult to pack, whereas a short dress, or even bridal trouser suit, could be perfect.

* If you chose a plain dress you can always achieve drama via the accessories you choose.