If you’re floating on air in a new romance, keep the passion alive and kicking.

Research shows the first flush of love is likely to last for a year, so keep the kissathons going strong with Anatomicals’ You Kiss Artist You Kissing Set, £3.64, including Snog Me Senseless minty tingling lip balm (powderrooms.com).

Pucker up for kissing marathons with a stay-put product like Max Factor’s Lipfinity Lip Tint Pen, £7.99 (Boots/Superdrug) or Maybelline’s SuperStay 24hr Lipcolor, £8.99.

Whether you’ve exchanged the ‘L’ word or not, keep love lingering in the air on date night with The Body Shop’s pretty Love Etc... range, from £5 (thebodyshop.co.uk).

If you wake up on Valentine’s morning disappointed that a trip to Paris isn’t looming, put the colour back into your cheeks quicksmart with Bourjois ASOS Exclusive Limited Edition Vintage Blusher in Love At First Sight, £6.99 (asos.com).