A 26-year-old Keighley man has been rocketed into the glamorous world of modelling.

Michael Etherington, of Fell Lane, is to be the new male face of the high street fashion store Next after winning the company’s Make Me The Next Model Too online Facebook competition.

He was among 100 finalists in the contest held at Old Billingsgate Market, London, at the weekend.

And today he was in Paris filming his Next advert with fellow winner Joanna Renwick, of Norfolk.

His next assignment will be a fashion shoot with Select Model Agency followed by a £2,000 shopping spree.

Mr Etherington, a former pupil of Oakbank School, Keighley, owns and manages a home care business and property company.

He said he was overwhelmed to get through to the final against so many competitors.

“I’d done a bit of modelling before in America but this is catwalk work which is a new experience,” he said.

“It was a public vote and I never assumed I’d get so far but you’ve got to give these things a go.”