While England’s stars are sweating it out on the pitch during the World Cup in South Africa, fans back home are being asked to help save lives by giving blood.

The National Blood Service is calling on people in Bradford to plan their appointments around matches so they can continue to donate blood during the competition.

According to NHS Blood and Transplant, blood stocks fell by almost a fifth during the last World Cup and hit their lowest summer level for five years.

Jon Latham, the organisation’s assistant director of session strategy and marketing, said: “We want to avoid a similar drop this year and call on all existing and new donors to plan ahead and do their bit for NHSBT’s ‘Team Red’.

“We are expecting football fever to grip the nation but it isn’t just the teams that need your support. Blood transfusions are only possible because of volunteers. Whether you are a regular blood donor or thinking about doing it for the first time – we need you.

“You don’t have to miss that crucial match by giving blood. Chances are there is more than one session near you. Just pick a convenient time and place then, whatever the result, you’ve helped save a life.”

The service needs 7,000 units a day to meet demand. To book an appointment call the Donor Line on 0300 1232323 or visit blood.co.uk.