New Bulls chairman Peter Hood claims it will be very difficult for the club to find a 'sugar daddy'.

His predecessor Chris Caisley has often been quoted about the need for a Roman Abramovich-style of investor for the Bulls.

But 58-year-old Hood, who has moved up from deputy chairman and, latterly, acting chairman, said: "I am not that person and we haven't got that kind of person here at the moment.

"What Chris was alluding to there was someone like Simon Moran at Warrington or Ian Lenaghan at Harlequins.

"Simon made his fortune in the music industry and is putting something back into his local community at a club where he used to stand on the terraces.

"But there is no-one in Bradford like that coming over the horizon, although that is not to say that someone won't at some stage."

The Bulls lost £594,000 in 2004 and £353,266 in 2003 and Dewsbury-based Hood admitted: "These losses are unsustainable in the long term.

"Odsal is an ageing stadium and it is a challenge in financial terms. It is continually in need of renovation.

"Every week we need to spend £5,000 on this or £3,000 on that and we desperately need new concrete in there. We also need to improve the facilities in general for this modern day and age and that means covering the terracing, which is a front-line capital investment."

But Hood remains undaunted by the club's bleak financial position, adding: "I don't call what we are faced with at Odsal problems. I prefer to call them challenges."

Hood, who is involved in a printing business in Batley and an internet-related business at the technology centre there, is now - like many Bradfordians - hoping for news on developments at the Odsal Sporting Village.

He said: "We are awaiting an announcement from the politicians. We had hoped that Bradford Council would have issued a statement by now."

However, Hood is happy about the make-up of the Bulls board.

Jack Bates has returned at the age of 85 after a brief retirement and club president Colin Tordoff has come on stream too.

Hood said: "There is virtually nothing about the club that Colin and Jack don't know. In addition we have Gareth Davies, who has been chief executive since last August.

"That was an extremely important appointment and he will be a big influence in the future."

"It is also important that we remain competitive on the field too. We need to stamp our mark as a club in the same way that our predecessors have."

Some fingers were pointed at the Bulls over the players that left at the end of last season and the players that were brought in during the close season.

But Hood countered: "People say that we let certain players go but we didn't. Leon Pryce got an offer from St Helens that we couldn't match and Jamie Peacock went to Leeds for his own reasons.

"But Brian Noble has said he has never had such an enthusiastic band of players as he has this season."

Hood likes to use baking analogies to describe the mix of players over the course of a season.

He said: "You throw slightly different ingredients into the bowl and you produce a slightly different cake.

"Take Stanley Gene, for example. He is doing the job that we bought him for and the proof of the pudding will be in the eating.

"Yes, we have the odd bad result but we are right up there in the mix just like we usually are."