Investors in Shipley are aiming restaurants and bars at a niche market of young professionals and adults drawn to the town because of new developments.

Kashmiri brothers Ami and Aky Farooque have owned and managed the family business, Rosinas restaurant on Saltaire Road, since 1996.

It was always busy but the brothers felt there was room for improvement. After taking over neighbouring premises, the restaurant extended and reopened as an eatery and wine bar complete with a dance floor.

"It was a small family business and we all put all of our life savings into it," said Ami. "We thought Shipley needed it because it's a vibrant area now; everybody is investing in the area."

He said the upstairs bar was mainly aimed at adults in their mid-twenties and older.

"I think there is a gap in the market for it," he said.

Bobby Bhatt, co-owner of newly-opened bar and lounge Don't Tell Titus on Victoria Road in Saltaire, agreed.

He said the bar - the name is a reference to the village's founder Sir Titus Salt whose religious convictions meant no licensed premises were allowed - was aimed at residents, tourists and young professionals.

"I think definitely, in the next five to ten years, it's going to be really big in Shipley," said Bobby.

And Simon Dunn, owner of trendy eatery the Yoyo Caf in Bradford's Little Germany thinks the potential of the adult market in Shipley is such that he too has bid for a slice of the action.

Planning permission for a Shipley branch of the Yoyo Caf was approved by Bradford Council last week.

The new 5,500 sq ft premises on Rosse Street, which will be entirely non-smoking, will open in July.

"I think Shipley is an up and coming area and it's got a great catchment area," said Simon, who will be offering a day-long bar serving light meals and a fusion restaurant serving Chinese, Thai and Japanese food.

He said the caf's style of service and premium drinks would be more likely to attract customers around 25 years and older. Shipley town centre manager Yvonne Crossley said Shipley's market was changing. "I think that this is a fantastic time for the Airedale district, with the masterplan," she said.

She said the town and surrounding areas was becoming more diverse. "We need to attract an eclectic mix.

"It's vital we get this interest and investment to increase the awareness of what Shipley and Saltaire have to offer."