Motorists will be given a personal message to watch their speed if Bradford Council's Executive gives the go-ahead to £1.5 million road safety proposals.

The Council's executive will meet on Tuesday to consider the Casualty Reduction Programme, a list of traffic-calming measures to be implemented on some of the district's most hazardous roads.

Alongside more speed-limit signs, street lighting and pedestrian crossings, if the proposals are approved motorists will be faced with a public instruction to reduce their speed.

The Casualty Reduction Programme has suggested £216,000 be spent on the installation of 15 Vehicle Activated Signs (VAS) with supporting measures such as warning signs to enforce the speed limit.

Drivers exceeding the limit will activate the signs which will then broadcast their speed on the screen and order them to slow down.

"It's a personal message that really gets across," said Steve Thornton, principal highways engineer for Bradford Council.

Mr Thornton said VAS already installed in Cleckheaton Road, Bradford, had proved a success but said more measures were needed to enforce the rule.

"People are still exceeding speed limits so the VAS need to be supported by other measures," he said.

Mr Thornton said the Casualty Reduction Programme aimed to encourage motorists to reduce their speed and become more aware of other road users.

He said new signs and traffic-calming measures would be backed up by a publicity and educational campaign to make all road users, including cyclists and pedestrians, aware of the dangers.

"We want to give the impression the road isn't built for speed," he said.

Mr Thornton stressed the importance of the public's participation in making the campaign a success.

"It's as much what people can do to improve safety as the implemented measures themselves," he said.

Last year the number of road casualties in Bradford fell to its lowest level since 1996 and the number of deaths and serious injuries was at its lowest since the district was formed in 1974.

The number of deaths and serious injuries to children and the number of pedestrian injuries were also at their lowest. This trend has continued for the first half of this year.

Council executive member for the environment Council-lor) Anne Hawkesworth said: "When it comes to road safety, one death is too many." She said the Council would continue to work with Bradford agencies such as the police to keep the figures down.