Bradford City is to launch a campaign to get more people from the Asian community involved with the club.

The club is planning to set up an organisation called Bantams Against Racism to ensure people of all backgrounds feel welcome at Valley Parade.

Bradford City's vice-chairman Jim Brown said the club was "acutely aware" it was not attracting enough support from the district's Asian community.

Now community development worker David Ward is leading a campaign to make the Bantams more inclusive.

Mr Ward, who is also a Bradford councillor, has been seconded to the club from Leeds Metropolitan University to work on the project.

He said: "I think I was chosen for this job because I am a Bradford City supporter but I have also been very critical of the club for failing to engage with the community in the past.

"In April last year when the club was in financial difficulty, I said it was the football club that had failed the community and not the other way around.

"When I look around Valley Parade I think 'I am here in Manningham, where the riots took place, and we have a white football club'. This is completely wrong."

Mr Ward said Bantams Against Racism would work with schools and community leaders to promote the club to people from all ages and backgrounds across the district.

He is visiting Sheffield United on Tuesday to see the club's FURD (Football Unites, Racism Divides) organisation which works to tackle racism.

And in November he will visit the Foxes Against Racism organisation based at Leicester City.

The campaign will start officially on October 27 with a meeting at Valley Parade which will be attended by Alison Vaughan, the chairman of the "Lets Kick Racism Out of Football" campaign.

Mr Ward is now looking for grants to fund the project.

Mr Brown told the Telegraph & Argus that promoting community development was a key goal of the board of directors who were appointed after Bradford City's cash crisis last year.

He said: "We want to get everybody involved in the club.

"We opened a museum here this year which is free for everybody to visit and we have a classroom at the club now but we are always hoping to do more."

The club opened the Positive Lifestyle Centre classroom at Valley Parade this year.

Since January around 2,000 pupils from the district's schools have attended the centre for healthy eating, self esteem and anti- bullying sessions.