Yorkshire will be re-born as Yorkshire Phoenix in Division One of the new National Cricket League, the club announced today.
As well as revealing a new name, Yorkshire also showed off their new range of orange coloured clothing.
Director of marketing Mark Newton commented: "Our new name is intended to signal the re-birth of Yorkshire cricket in one-day matches and we want Yorkshire to be seen as leaders in this area rather than followers.
"The brightly coloured clothing completes the team's new image which is aimed at attracting younger people to one-day cricket."
Details were released at a media conference at Leeds-Bradford airport attended by Yorkshire and England star bowler Darren Gough who officially opened the Headingley Snug, a section of The Yorkshire Hero pub which will have a permanent Yorkshire cricket theme.
The name is sure to upset some traditionalists and spark fierce debates because of its lack of an obvious Yorkshire theme.
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