Calls were made today for the demolition of the historic Odeon cinema, after its new owners said they were considering razing it to the ground.

But renowned organist Arnold Loxham said he was devastated by the news that the building could be lost for ever.

Alex Munro, a partner with Knight Frank, agents of the purchasers, said a major leisure scheme might be built on the site next to the Alhambra theatre. But consideration was being given to keeping the facade.

Bradford architect Vijay Taheem, who has carried out detailed studies of the city centre, said: "Personally I think there is nothing attractive about it.''

He added there should be careful consideration with any new building in the city centre. He hoped there could also be changes to traffic structures to link it with Centenary Square and Provincial House, rather than leaving it in isolation.

But Drighlington organist Arnold Loxham said: "It has treasured memories for thousands of people in Bradford. It is very sad. Many famous people have appeared there."

Dr Loxham and his wife, Audrey, met in the cinema and theatre, then known as the New Vic, in 1948 when he played the famous Wurlitzer organ and she was an usherette. His association with the New Vic began at its grand opening in 1930 when he was 14. By 1946 he was playing the organ and regularly broadcasting from there.

Bradford Variety club owner John Pennington, who went to the old theatre when the Beatles and Rolling Stones appeared, said: "It is part of Bradford's heritage but personally I don't like it and I would like to see it pulled down."

Peter McManus, of Leeds & London holdings, said it was "fabulous" that the developers would be able to pull it down.

He added: "The existing building would be very awkward for this type of development. It will complement our modern Glydegate scheme. The plans for leisure use are in line with the policies for the West End. It will enhance the whole area and concentrate leisure on all that side of the ring road."

The developer, Grange Estates, is considering an hotel, bars and restaurants on the site and expect to submit a planning application in the New Year.