WHOEVER came up with the idea of changing the name of the Post Office needs sacking. And if it's true that the cost of dreaming up the ridiculous name of Consignia was £2 million, then they should be asked to pay for it out of their own pocket.

Just why the Post Office feels it needs to change its name after centuries is a mystery. Nobody is going to say "I'm just popping down to Consignia for a stamp".

Perhaps the fad for name changing is to put up a smokescreen in front of the general public.

Thus when the road is dug up you can't blame the gas board, it's a mystical body called Transco. But that's if it's the pipework, if you want to buy your gas from the gas board, then you need to be speaking to Centrica. Nor can you blame Yorkshire Water for that hole in the road, it's Kelda. Nor is British Steel isn't British Steel any more, it's Corus.

Most confusing of all are the railways. What used to be British Rail can be Railtrack, Virgin, Northern Spirit, Connex South West or anyone of a number of train operators.

At great expense the Herald is considering a change of name. How does the Infoquo sound? It means absolutely nothing, but sounds modern and costs a fortune (well a pint actually).