A company has been condemned for putting up scores of fly-posters in a new cycleway and walkway.

Notices and posters had been stapled to trees in the Spen Valley Greenway - under the name Kleeneze - informing people they could earn an extra £200 per week by ringing a Leeds telephone number.

Councillor Martyn Bolt (Con, Mirfield), who is the chairman of Kirklees Council's Environment and Transportation Management Board, said the council's legal and highways officers were to meet to consider how to tackle the problem.

He said in order to be prosecuted for illegal fly posting, someone had to be caught putting the posters up, but he said there could be an element of planning law which said the person deriving benefit from the posters could be prosecuted for illegally posting.

"I shall be quite prepared to use planning powers to rid Kirklees of this problem," he added.

Councillor Bolt said the fly-posting was ruining the chances of other businesses who wanted to legally advertise on, or sponsor, the Greenway and he urged people to help clean up the area.

"If you see a fly-poster, take it down, take it home and throw it in the bin," he said.

David Hall, of sustainable transport company Sustrans which owns the Greenway, described the fly posting as "antisocial" and said it selfishly ruined the enjoyment of the Greenway for users.

"People care about their environment and don't want to see these posters up everywhere," he said.

A Kleeneze spokesman said it would take action against its distributors who were responsible for the fly posting.

"The terms of our distributor agreement prohibit the use of street furniture advertising," said the spokesman.

"Kleeneze requires distributors to act in a professional and responsible manner at all times when representing the company, and actively discourages distributors from using ambiguous advertising.

"Distributors in breach of the distributor agreement may have their contract with Kleeneze terminated."