Bradford Bulls coach Brian Noble says his side are quite prepared to become the Bash Street Kids if that is what it takes to win next Friday's World Club Challenge.

Some have said that Newcastle Knights won't be taking the McAlpine Stadium contest seriously, but Noble countered: "This will be no pretend fixture.

"It is going to be full-on, and there will be a bashathon element, and we won't be holding back.

"Newcastle's side have seven or eight that have played in State of Origin matches, and they have two Test players - Andrew Johns is world class, and Danny Buderus will burn you at hooker if you let him.

"I hope we can give the game in Britain the same boost that St Helens did when they beat Brisbane Broncos last year."