A major blueprint aimed at enriching the life of residents by developing sport, leisure and culture in the Bradford district was unveiled today.

It also deals with job creation, strengthening the tourism industry and halting the drift of creative entrepreneurs from the district.

Community safety and lessening people's fear of crime are also high on the agenda in the district's first, wide ranging overall culture strategy.

It aims to tackle the poor results of lottery bids and deal with the needs of people in rural areas who have few opportunities to benefit from cultural activities. And it points out that disabled people face major access problems to jobs and services but have a greater desire to take part.

The first draft of the publication -- which analyses threats and weakness as well as many strengths - will go out for widespread consultation across the district if it is approved by Bradford Council's Executive Committee on Tuesday.

Bradford Mela, Saltaire, Bradford Bulls, Bradford City Football Club, Ilkley Literature Festival, David Hockney and the National Museum of Photography, Film and Television, the Bronts and Lister Park are on a long list of assets at the root of what the people of Bradford care about. Their double benefit is that they make a vast contribution to the vital tourist industry.

The report by the district's first director of arts, heritage and leisure, Jane Glaister, says innovative people are in great demand by companies, and a vibrant cultural life is a factor in business relocation.

It sees challenges for the culture strategy as:

l Fear of crime

l Poverty.

l The growth of lone carers

l Changing leisure and work time patterns

l Integrated accessible public transport

l Celebrating and understanding cultural diversity.

Actions to meet the challenges include bidding for the European Capital of Culture crown, sensitive pricing at venues and free admission to some groups, and a review of opening hours and services.

Executive member for the environment Councillor Anne Hawkesworth said: "A blueprint backed by local organisations and people is important in identifying priorities and helping attract public and private investment. It is an important step towards developing facilities, jobs and creative industries. The district has a rich cultural landscape and creative reputation."

It recommends emphasis on encouraging self-employment to stem the drift of entrepreneurs who leave Bradford after they have graduated.

The night scene gets official recognition for the first time as the hub of an alternative culture and growing economy which includes fashion, music and performance.

The point is made that in the last few years many organisations have drawn up plans and strategies - but their action and priorities are not co-ordinated, and compete for limited resources.