Bradford's best known crisps could be set to get a continental flavour.

As exclusively revealed in the Telegraph & Argus, Bradford-based Seabrooks is to have a major revamp and get a fresh look.

The company has called in experts from Bradford University's School of Management to help advise it on the makeover.

It asked groups of students from the School's MBA course in corporate identity and brand management to analyse the brand and come up with ideas.

And to thank them for their work, Seabrook invited the winning students to the factory for a tour and the presentation of prizes of up to £2,000.

The group included four international students - some from Bradford's associate business school in Denmark - who were flown in from across Europe for the presentation and discussions about the brand.

Today Seabrook managing director Greg Kopacz said the research had centred on Seabrook's connections with the Bradford and Yorkshire area. "It is fundamental to growing the business that we understand what the brand is about and how people perceive us, particularly in the local area," he said.

"This research also gave us an international dimension through the School of Management and we are delighted to be associated with them. What they have come back with is along our own lines of thinking and it is nice to have that confirmed."

The findings are likely to inform Seabrook's new marketing campaign and branding which will be unveiled in coming months.

Marketing lecturer Dr Myfanwy Trueman, who was behind the project, said it provided valuable real experience for the students, many of whom were already in industry.

"It is quite a complex subject but they managed to really grasp the subject and do something interesting with it," she said.

"It gave them the chance to put some of their ideas and what they had learnt into practice."

Professor Stuart Sanderson, vice-dean of the School of Management, said: "Universities are now challenged to have a much bigger role with local companies and the community.

"For us, this is a wonderful example of a great learning opportunity for the students all across Europe and a real benefit for a local company here in Bradford. We hope that this is the start of something longer, wider and deeper with Seabrook."

The winning students, who were presented with their prizes at the factory in Duncombe Street, Bradford, were: Bettina Ruigies, Carol Anne Cross, John Fisher, Charlie Foster, Gilesz Schippers, Adam Getlief, Jorgen van den Ende, Laetitia De Leede, Neil Yeomans and Aidan Grills.