Quite often, when 15-year-olds go on work placements in the run up to their GCSEs, they wind up making the tea, sweeping the floors or performing other medial tasks. Or else they're bored.

Not Danny Moore from Queensbury. He has just spent his two weeks at a Bradford weaver's designing a fully interactive website that would put some professionals to shame.

And the remarkable thing about the whole story is that Danny is almost entirely self-taught in the skills needed.

Complete with video inserts and masses of information about Wallass & Co Ltd, Danny's brand new website for the company will go live later in the year when the firm relocates from Lumb Lane Mills to premises in Baildon.

Danny's father Peter works as a technical supervisor in the company's weaving department.

He suggested to the firm's managing director Jon Wall that because Danny's work was so accomplished he should design the Wallass website as part of his placement.

The results amazed everyone.

Using Mr Wall's video camera, Danny produced inserts of the different looms in action.

The site also features the firm's specialised fabrics such as blazer cloths along with corporate wear and men's and women's wear for the retail market.

"I first used a computer when I was seven and I was around 11 when I first learned about the internet," said Danny, a pupil at Queensbury School studying for his GCSEs including IT.

"I've been designing websites since last year. No one's taught me how to do it. My dad bought me the software and there was a book with it but I didn't bother to read it - I just learned how to do it myself. It's very simple really.

"The first one I did was for my football team, Stocks Lane Rangers, and I also did a small fan site for Bradford City."

Although due back at school, Danny said he might be maintaining the site from home as he continues his schoolwork and hopefully moves on to study IT for A-level and then at university.

Ultimately, his goal is to set up his own web company but meanwhile, he said, he would consider designing other sites if asked.

He has also helped spread the IT message to older age groups for whom cyberspace is often a scary place.

"At my school we had a Silver Surfers day for older members of the community," said Danny. "They came in and we showed them how to use computers and the internet."

Mr Wall described the teenager's abilities as "incredible".

"There's been a little bit of input from us but most of it has come from Danny himself," he said.

"I think the site's looking very good. It's very informative, showing what we do, particularly for overseas customers."