Hundreds flocked to The Broadway as Bradford’s shopping centre switched on its Christmas lights.
The festive launch began at around noon, with performances on a stage inside the shopping centre.
Pop star Pixie Lott, who performed on Saturday evening, switched on the centre’s Christmas lights with Punjabi Roots and stars from The Alhambra pantomime Peter Pan.
Ian Ward, general manager of The Broadway, said: "It's been extraordinary.
"We've been building from earlier today to a crescendo featuring Pixie Lott and the Christmas lights switch on.
"When the lights are on, it looks fantastic.
"We're helping to bring the city to life.
"It's the start of the Christmas season."
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