The store manager of Bradford Metro Bank recently teamed up with Yorkshire Air Ambulance volunteers to raise awareness and collect donations.

Denis Charlette participated in the event at the Broadway Shopping Centre, where he and the volunteers drew shoppers and supporters and taught them more about the charity's work.

A variety of merchandise was on sale at the stall, alongside tombola games and collection buckets for donations.

£150 in cash had been raised by the end of the event.

The amount adds to the £200 accumulated over August through Bradford Metro Bank clients' contributions.

Mr Charlette said: "We’re proud to support such a vital charity that works tirelessly to save lives across Yorkshire.

"A massive thank you to everyone who contributed to raise funds.

"It’s incredible to see the community rally together for such an important cause.

"Every penny raised helps keep helicopters in the air and the team ready to respond at a moment’s notice."

Yorkshire Air Ambulance provides a rapid response emergency service to more than five million people across Yorkshire.

The team will return to Broadway Shopping Centre on Thursday, October 24 and Friday, December 6.