A BRADFORD-BASED food producer is to appear on TV once again this week.

Seabrook's ‘Brilliant By The Bagful’ campaign will hit your screens from Thursday.

The advert focuses on the British quirk of being ‘too polite’.

With four scenes, the creative captures brilliant Brits as they risk missing out on their favourite Seabrook crisps and snacks. 

Each scene focuses on a different product, with a broad range of crinkle cut crisps, everyday snacks, and loaded sharing snacks featuring.

Claire Hooper, Marketing Director at Calbee UK, said: “We’ve had a great response to our second iteration of the Brillant By The Bagful campaign.

"It’s quite clear that the British humour that we have captured really resonates with fans of the brand.”

Supported by the brand's largest ever investment in marketing, the advert will air on ITV for four weeks.

It forms part of a wider strategy to reinforce Seabrook’s ambitious plans for growth. 

Ms Hooper added: “We have very clear ambitions to grow the Seabrook brand, which is why we have increased our marketing budget to deliver the highest spend to date.

"This will continue in 2025 as we extend the portfolio of snacks, formats and flavours that we offer.”