A GROWING Keighley firm has relocated within the town.
After three years in the NRGym premises, ViDrate has moved to its own 4,000 sq ft base at Parkwood Industrial Estate.
The company, which produces a zero-sugar hydration product with added vitamins and electrolytes, was founded in 2019 by Nick Hird and Rob Bennett.
Its product was an instant hit and has continued to gain in popularity.
Last year the brand grew by 45 per cent, and it's on target for a 100 per cent growth rate by the end of 2024.
Nick says: "It’s fantastic to see how much the business has grown in the five years since our launch. From starting with one table and my son’s travel cot in lockdown, then renting a small space to now moving into our own facility, it’s been an incredible journey so far.
"Our new premises will not only help us meet our customers' needs, but will allow us to hire more local talent.
"This has been a great year for sales to date and we are on track for even more growth by the end of 2024."
The idea for the business was 'born' through a desire to find a better way to enhance hydration, free from single-use plastic bottles.
Both Nick and Rob quit their previous jobs and dedicated two years to building the company, working 12 hours a day packing products and making deliveries.
"When we first launched the idea I was told it was impossible to manufacture fruit-flavoured products without artificial additives or bulking agents," Nick adds. "But I was committed to making a product that was actually good for you. After months of hard work, using a background in fitness and nutrition, I found a formula that fulfilled our promise.
"We have the most fantastic community and a committee which I speak with often that helps us make the product, services and offerings even better. It’s thanks to our teams and loyal customers that ViDrate is such a success and we look forward to the next era of the brand."
Sustainability is central to the company. Currently the product sachets are 0.4g plastic, but the aim is to eliminate single-use plastic altogether and make them fully recyclable.
The ViDrate sachets come in a variety of fruit flavours.
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