A NEW partnership aims to champion Bradford's night-time economy, attract visitors, and boost economic growth.

The Night Time Industries Association (NTIA) has announced a partnership with Bradford at Night, an organisation that works to bolster the local economy through strategic collaborations within the evening and night-time sectors.

As part of the collaboration, Elizabeth Murphy, Bradford At Night’s managing director has been appointed as the first NTIA night-time economy ambassador for the city.

Bradford Telegraph and Argus: Elizabeth Murphy, the new NTIA night-time economy ambassador for BradfordElizabeth Murphy, the new NTIA night-time economy ambassador for Bradford (Image: UGC)

"We are delighted to formalise our partnership with Bradford at Night," said Michael Kill, CEO of the NTIA.

"This collaboration signifies our dedication to supporting and nurturing the night-time economy in Bradford, ensuring it thrives as a vibrant and inclusive space for all."

"I am honoured to serve as the NTIA night time economy ambassador for Bradford," said Ms Murphy.

"I am committed to working closely with NTIA, in my role as managing director of Bradford at Night, and alongside other stakeholders to promote a safe, diverse and flourishing night-time economy that benefits everyone in our community."

Tom Walling, deputy managing director for Bradford at Night, added: "We believe that by working together with NTIA and other partners, we can unlock new opportunities and create a night-time economy that reflects the richness and diversity of Bradford."